ATLANTA, June 12, 2025 /PRNewswire/ -- Atlanta Hardwood Corporation, a leader in the U.S. hardwood industry for more than 70 years, has officially rebranded and launched a new website under its updated market identity: AHC Hardwood Group.

The rebranding reflects the company's evolution from traditional lumber processing to a more modern, value-added manufacturing model focused on premium Appalachian hardwood products, along with kiln-dried hardwood lumber. Since 2020, AHC Hardwood Group has prioritized technological innovation and specialized product development, offering enhanced solutions for both domestic and international markets.

The new website, launched today at ahchardwood.com, replaces the company's former domain, hardwoodweb.com. Designed with user experience in mind, the site allows customers to more easily access AHC's full range of hardwood products and services. The site reorganization makes it easier for customers to access the product groups they need, including lumber, millwork, building supplies, industrial products, cabinet components and stair components.  It also includes a dynamic map with enhanced access to regional sales representatives and detailed product support.

"Our new website reflects who we are today -- an innovative hardwood group delivering added value through advanced processing, superior service and strategic partnerships," said CEO James Howard, Jr. "This is more than a redesign. It's a platform built to better serve our customers and improve user engagement."

A key feature of the site highlights the company's joint venture with Finnish-based Oy Lunawood Ltd, showcasing the North American production of Lunawood's thermally modified hardwood at AHC's Cleveland, Georgia facility.

The rebranding and updated website are part of a broader initiative to align all digital platforms, advertising, printed materials, signage and packaging under the AHC Hardwood Group name. Visit the new website: ahchardwood.com.

FOR ADDITIONAL INFORMATION, CONTACT:
KIM PENDARVIS, 404-237-5087
kim@kppscreative.com
KAY CONLEY, 404-214-4708
kconley@ahchardwood.com

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SOURCE Atlanta Hardwood Corporation